# Platform Intelligence That Helps You Move With Confidence

Built for what your brand needs today

## Who We Are

1. ### Independent Intelligence
   We provide unbiased data and insights. We are not a media owner. Our interests align purely with our customers.

2. ### Technology Built for Social
   Our technology is architected specifically for social platforms, not retrofitted from legacy open web tools.

3. ### Dynamic Learning
   Zefr is built for the speed of modern feeds. We capture and analyze data in real-time to match the pace of …

## The Zefr Difference

Four foundational pillars that set Zefr apart from every other solution on the market.

### Custom Solutions
   Need something bespoke for your brand? We architect models and solutions around your workflows — not the other way around.

### Social-first Architecture
   Engineered from the ground up to understand the nuances of video, audio, and text within complex social feeds — not retrofitted from legacy open-web tools.

### Pre + Post Signal Integration
   Comprehensive coverage that connects planning data with performance metrics for a complete feedback/action loop.

### Platform-Native Partnerships
   Deep and direct integrations with major platforms ensuring data accuracy and privacy compliance.

## Milestones

### 2008
#### Founded
   Zefr is co-founded by Rich Raddon and Zach James.

### 2015
#### Platform Expansion
   Expanded capabilities beyond YouTube to include Facebook and Instagram.

### 2019
#### Major Certifications
   Achieved key industry accreditations for brand safety and suitability.

### 2021
#### Product Milestones
   Zefr selected as the first third party brand safety partner on TikTok and Meta.

### 2025
#### New Accreditations
   Zefr receives MRC accreditation for viewability & IVT and provides the metric to advertisers free of charge.

### 2026
#### Content-Level Brand Safety & Suitability
   Zefr becomes the first third party to receive MRC accreditation for content level reporting of brand safety and suitability on YouTube.

## Want To See Who’s Behind It All?

Built by a team of leaders shaping what’s next.

[Meet the Leadership!](/content/about/leadership/index.html)