# How Brands Can Cope in A Social World Filled with Misinformation with Andrew Serby

1 min read

Podcast

Hear more about how Zefr is helping advertisers navigate misinformation on social platforms in [**Advertising Week**](https://www.linkedin.com/company/advertising-week/)'s AW360 podcast, featuring [**Andrew Serby**](https://www.linkedin.com/in/andrew-serby-65437156/), Chief Commercial Officer at Zefr.

"Misinformation is really challenging, and it's growing so exponentially. A big part of that growth is the rise of UGC and how anyone can upload anything. In social, where everyone is a publisher, it becomes really challenging when there's no real quality control. What [Zefr] is really focused on is understanding all the different types of misinformation out there."

Listen here: [**http://bit.ly/aw360podzefr**](http://bit.ly/aw360podzefr)

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