# The Maturation Of Brand Suitability

## Why Companies Must Leverage Brand Suitability Technology To Build Consumer Trust

**Forrester conducted an online survey of 325 marketing strategy decision-makers across industries in the US and the UK to explore the current state of video advertising and brand suitability.**

We found that there is opportunity for brands to update and expand their brand suitability efforts to foster deeper relationships and more meaningful experiences with target audiences.

**Download the full report to learn more.**