Be Fearless in the Feed.

Zefr helps marketers move confidently through the chaos of social platforms with technology built to decode the feed

Deep Integration with the worlds leading social platforms

The feed moves fast.Zefr moves faster.

Billions of videos are uploaded daily

Making sense of signal from noise is difficult at scale.

Trends spread in seconds not days

Trends spread in seconds not days.

Zefr technology decodes that feed

So you don't have to.

See the Signal. Ignore the Noise.

Zefr’s platform ingests data across video, audio, imagery, text, metadata and more, for deeper video understanding and classification

Fine Tuned AI For Brands

Tailored Intelligence

Frame-Level Accuracy

Deep classification.

Custom Policy Moderation

In-house content policy practitioners, defining custom brand models and guidelines.

Cross Platform

Social first

See What Others Miss

Ingest the feed

Videos, audio, metadata, thumbnails.

Classify content

AI models trained for nuance, not keywords.

Human Review

Validated and escalated by the experts.

Activate and Verify

Before or after your ads run.

Don't Just Avoid Risk. Unlock Opportunity.

Traditional Brand Safety

• Keyword blocking
• Over-restriction = invisibility
• Static controls
• Reduced reach and performance

Zefr Platform Intelligence

• Multi-modal content classification
• Nuanced understanding at scale, not avoidance
• Dynamic optimization at the speed of culture
• Freedom to participate and grow

Confidence at Every Stage

Your Competitive Advantage

Zefr Media Services

Our managed media team runs your campaigns end-to-end, applying our proprietary data and technology to deliver smarter, more effective buys.

Data Solutions

Our programmatic activation and verification for social platforms.

Zefr Labs

Our innovation arm building the intelligence brands will need for what's next including how you show up in AI and emerging platforms.

Social First Technology

Wherever culture happens, Zefr is there.

Trusted to Navigate The Feed

Zefr gives us the intelligence to show up authentically.

"Leveraging Zefr’s Brand Suitability Data...exceeded our performance expectations."

Daisy Sollis, Digital Marketing Manager, Waitrose

"Partnering with TikTok and Zefr was the perfect solution as it allowed us to plan a big impact campaign, whilst monitoring in real-time via Zefr’s daily dashboard update to ensure the safety and suitability of our video ads."

Head of Advertising, Media & Sponsorship, Katy Allison at M&S Food

"We value the partnership with Zefr that allowed CMI Media Group to implement the first-ever 3rd party brand safety measurement on Meta for a pharma campaign, resulting in actionable insights that drove campaign goals."

Walter Schmidli, Vice President, Paid Social, CMI Media Group

Navigate Chaos. Capture Growth.

See how Zefr helps brands participate in culture - fearlessly.

[Request a Demo