# AI-Generated Content

Identify and navigate the risks and opportunities of ad adjacency to AI-generated content with confidence

The Context

## The Feed Is Dramatically Changing in the Age of AI

### Understanding misinformation in social requires more than detection—it requires context.

### AI Content is Taking Over the Feed

Gartner estimates that by 2030, 90% of the internet could be AI-generated. Brands can't afford to block all AI content without impacting scale

### AI Content Exists on a Spectrum. From Playful to Harmful

AI-generated ranges from art and creative expression, AI entertainment to AI misinformation and AI sexualized imagery. AI generated content can't be treated as a one-size fits all category.

### Brands Need AI

Core Value Prop

## How Our Technology Detects AI Content

### Advanced Spatial Intelligence

Uncovers subtle scene-level inconsistencies in lighting, atmosphere, and spatial relationships that the naked eye can't catch

### Full Spectrum Image & Artifact Analysis

Scans 256+ image regions and detects obvious unnatural textures, repetition, and micro-distortions left by AI generators at the pixel level like extra fingers, garbled text and warped edges.

### Disclosure Detection

Advanced pattern detection identifies AI regardless of whether watermarks are present, removed, or concealed

Process

## How It Works

### Activate

Pre-bid content exclusions of all high risk/ highly sensitive content, across standard categories with further category blocking available.

### Measure

Full content and category transparency via Zefr dashboard across posts your social media ads ran against, to inform future customizations.

### Customize

Build additional reach in future campaigns with more granular carve-outs of content, but extend reach by not blocking less sensitive sub-categories.

## Built For Major Social Platforms

Capabilities built platform-by-platform. Not adapted from a one-size-fits-all model.

Results

## Trusted to navigate complex content environments

### Designed to evaluate context, tone, and narrative—not just keywords

### Continuously updated to reflect evolving platform dynamics

### Trusted by leading global advertisers to support informed media decisions

Ecosystem

## Explore Related Solutions

### Brand Safety & Suitability

Ensure content aligns with industry standards AND your brand values.

### Brand Misappropriation

Detect and prevent unauthorized, misleading, or harmful use of your brand in user-generated content in real time.

### Viewability

Verify your ads are seen by real humans, at no additional cost.

## Navigate Chaos. Capture Growth.

See how Zefr helps brands participate in culture - fearlessly.