Viewability for Social, Built for How Feeds Work

Understand when ads are actually seen across social platforms with viewability measurement designed for in feed environments.

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The Context

Why Viewability Is Different In Social Feeds

Zefr helps advertisers validate viewability across social platforms without carrying over unnecessary verification costs.

Viewability Became A Benchmark

Viewability began as a simple way to confirm that ads were seen by real people and became a core benchmark for media quality.

Stop Paying For A Pass Through Metric

On social platforms, viewability is often treated as a platform reported metric, yet advertisers still pay legacy providers to verify it.

Reinvest Where It Matters

That means brands are often spending working media on duplicative measurement instead of reinvesting in performance, creative, and audience engagement.

Core Value Prop

How Zefr Measures Viewability

In-Feed Measurement

Captures whether ads are actually seen within dynamic social environments.

Platform Aligned Signals

Uses native platform data to reflect real user exposure.

No Added Verification Cost

With Zefr, unlock transparent viewability across social platforms without additional verification costs.

Built For Major Social Platforms

Capabilities built platform-by-platform. Not adapted from a one-size-fits-all model.

Results

Trusted measurement across platforms

Measures viewability based on real user interaction signals

Built to align with platform-native measurement standards

Supports transparent reporting across campaigns

Navigate Chaos. Capture Growth.

See how Zefr helps brands participate in culture - fearlessly.

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