# Viewability for Social, Built for How Feeds Work

Understand when ads are actually seen across social platforms with viewability measurement designed for in feed environments.

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## The Context

### Why Viewability Is Different In Social Feeds

### Zefr helps advertisers validate viewability across social platforms without carrying over unnecessary verification costs.

### Viewability Became A Benchmark

Viewability began as a simple way to confirm that ads were seen by real people and became a core benchmark for media quality.

### Stop Paying For A Pass Through Metric

On social platforms, viewability is often treated as a platform reported metric, yet advertisers still pay legacy providers to verify it.

### Reinvest Where It Matters

That means brands are often spending working media on duplicative measurement instead of reinvesting in performance, creative, and audience engagement.

## Core Value Prop

### How Zefr Measures Viewability

### In-Feed Measurement

Captures whether ads are actually seen within dynamic social environments.

### Platform Aligned Signals

Uses native platform data to reflect real user exposure.

### No Added Verification Cost

With Zefr, unlock transparent viewability across social platforms without additional verification costs.

## Built For Major Social Platforms

Capabilities built platform-by-platform. Not adapted from a one-size-fits-all model.

## Results

### Trusted measurement across platforms

### Measures viewability based on real user interaction signals

### Built to align with platform-native measurement standards

### Supports transparent reporting across campaigns

## Navigate Chaos. Capture Growth.

See how Zefr helps brands participate in culture - fearlessly.

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